Presentation of the New BMW Series 1 in Barcelona

Safety and security, sobriety, technology and humanity are the underpinning brand values of BMW. Four hallmarks of identity the company is proud of and conveys at all its activities and events. And of course, in this regard, the event showcasing the new Series 1, or THE 1, which BMW held in Barcelona last November, was no exception. An event that featured the debut of the German company’s new compact sedan.

Lo más exclusivo de la sociedad Catalana se dio cita en la presentación del Nuevo Serie 1 de BMW

The event was held in the Llotja de Mar in Barcelona and was hosted by the BMW dealerships Barcelona Premium, Motor Munich, Pruna Motor and Motor Munich Cadí. More than 400 people attended this exclusive fiesta to which celebrities from the movie, theatre and fashion world of Catalonia were invited. Naturally, the brand’s regular clients and representatives from the specialised press were also there. An event that car-lovers simply could not miss.

The presentation of the new Series 1 was a fun and colour-packed event that featured a music group created exclusively for the event, led by the singer Kumar Sublevao-Beat. The gastronomy was entrusted to the prestigious chef Martín Berasategui, a BMW ambassador.

Besides the incredible food and excellent music, the event also gave us opportunity to spend some time with friends and of course to discover the qualities of the new BMW Series 1. The vehicle is a clear commitment to inner space, cutting-edge technology and connectivity. I loved the vehicle’s interior design, which truly makes the most of its space, and I was also surprised by its roomy luggage compartment, substantially larger than the previous model’s.